How toppers approached this question
5. (b) What key characteristics of a person conveying a message make it more persuasive? When celebrities endorse a product, they do so knowing that their endorsement will persuade people to buy it. What duty do they have towards the consumers?
How toppers built answers of this type: the structure spine and the moves they converged on. Aggregated across real past-paper answers for this paper and directive, not this one question, so no question-specific evidence is shown. No answer text is reproduced.
The topper method
Discuss
The spine toppers built
Open
- Define the key term first
- Context-hook opening
Build
- Numbered enumeration
- Directive-mirroring headers
- Both sides before the verdict
Close
- Verdict conclusion
- Forward-looking close
Moves they converged on
- Numbered enumeration65% of answers
Enumerate points as a numbered list.
- Define the key term first63% of answers
Open by defining the central term.
- Example as evidence57% of answers
Tag a concrete example explicitly as evidence.
- Verdict conclusion55% of answers
End with a clear verdict.
- Directive-mirroring headers37% of answers
Headers that mirror the question's directive.
Evidence toppers carried (per answer)
Concepts ~2Examples ~1Statutes ~1Thinkers ~1Principles ~1Institutions ~1Other anchors ~1Current events ~1
GS4 · Discuss: derived from 318 real past-paper answers: counts, not copied prose
Write your own answer to this question
Mark my answer freeMethod is derived from real past-paper answers as anonymized aggregate signal. Construction moves and counts, never copied answer text.